Roots & Reefer Documentary Surpasses 10,000 Views in Less Than a Week
We are thrilled to share an exciting milestone with our community: in less than a week, the Roots & Reefer full documentary has reached over 10,000 views! This incredible response demonstrates just how invested Arkansas is in authentic, locally-produced cannabis content that tells the real stories behind our state's medical marijuana industry.
Arkansas Cannabis Content Reaches 18,500 Total Views
The success of Roots & Reefer represents just one part of a larger movement. Across all our video content—from the inspiring story of Carpenter Farms to Rochelle Bradshaw's powerful rendition of "Legalize It"—we have collectively achieved 18,500 total views.
To put that in perspective, that represents more individuals than the combined populations of Heber Springs and Arkadelphia. We are not simply creating content; we are building a community of educated, engaged Arkansas cannabis consumers who value the stories and dedication behind their medicine.

Community Engagement: 1,700 Hours of Arkansas Cannabis Education
Our audience has collectively invested 1,700 hours watching our content—equivalent to 70 consecutive days of viewing time. This remarkable level of engagement demonstrates a genuine appetite for substantive Arkansas cannabis education and storytelling.
These metrics reveal something significant: patients and consumers want authentic narratives about the Arkansas medical marijuana industry. They seek to understand the farmers, learn about cultivation processes, explore terpene science, and connect with the dedicated professionals who make this industry possible.
The Importance of Cannabis Storytelling in Arkansas
From the bottom of my heart, thank you. Storytelling has always been central to my work and my mission. As a content creator and cannabis industry advocate, I believe that every cultivator, every budtender, and every patient has a meaningful story that deserves to be shared.
I am grateful to serve as the CEO of The Source Dispensary & Apothecary, but I am even more honored to amplify the voices of people throughout our industry—especially those who approach their work with exceptional care and dedication. The Arkansas medical marijuana industry is built by passionate, knowledgeable individuals, and their contributions deserve recognition and celebration.
Watch the Full Roots & Reefer Documentary
Our team has been overwhelmed by the positive response. The Roots & Reefer documentary (35 minutes) premiered on YouTube less than a week ago and has resonated deeply with viewers. This documentary provides an in-depth look at Arkansas cannabis cultivation, featuring interviews with local growers, behind-the-scenes footage from cultivation facilities, and authentic stories from the people building this industry from the ground up.
If you have not yet had the opportunity to watch, we encourage you to view, like, comment, and share the documentary. Your engagement helps us reach broader audiences and spread awareness about the quality and care that defines Arkansas-grown cannabis.
Subscribe to the Roots and Reefer YouTube Channel
We invite you to subscribe to our YouTube channel to stay connected with our ongoing content. We have experienced significant growth—expanding from 16 to 448 subscribers in less than two weeks—and every subscription helps elevate our content and reach more people seeking credible Arkansas cannabis education.
When you subscribe, you will receive notifications about new releases, including:
- Behind-the-scenes cultivation facility tours
- Budtender-led terpene education series
- Strain spotlights and product information
- Arkansas cannabis industry news and developments
- Community stories and patient testimonials
Every subscription strengthens our presence on the platform and helps YouTube's algorithm recognize the value of our educational content, ensuring it reaches individuals actively searching for authentic Arkansas cannabis information.

Join the Arkansas Cannabis Community
Whether you are a medical marijuana patient, a cannabis industry professional, or simply interested in learning more about Arkansas's unique cultivation landscape, we welcome you to join our growing community. Watch our documentaries, subscribe to our channel, and share these stories with others who would benefit from this education.
We deeply appreciate your continued support and engagement.
Sincerely,
Amanda Strickland
CEO, The Source Craft Cannabis Company
P.S. We have recently uploaded educational shorts featuring our budtenders discussing their favorite terpenes. Current episodes include Zach on Pinene and Jake on Myrcene, with additional terpene education content releasing soon.
This Weekend at The Source Dispensary

About The Source Cannabis Dispensary and Apothecary in Northwest Arkansas
The Source Dispensary and Apothecary is a craft medical marijuana company located in Rogers, Arkansas, just off Exit 85 on Interstate 49. With its own boutique grow, lab, & kitchen, The Source produces & distributes its own unique products, while also stocking all of the highest quality products produced by the great cultivators of Arkansas. We value friendliness, education, quality, & inclusivity. The Source is a destination dispensary - all Arkansas MMJ cardholders welcome!


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